BloodHorse announced Jan. 7 that beginning April 1, 2021, the publication is changing the frequency of its print magazine and tablet edition from weekly to monthly and adding a premium online service.
The magazine began as a monthly publication in 1916 went to weekly in 1929.
“Readers’ habits are evolving,” said Carl Hamilton, chairman of BloodHorse. “Social media and the internet are the go-to sources for real-time news, and the COVID pandemic has accelerated change in our readers’ habits and the media industry at large. Providing a content-rich magazine once a month in addition to our regular and now premium online content will give our readers robust, interactive tools they can use as owners, breeders, and fans to stay abreast of the Thoroughbred industry.”