BloodHorse announced Jan. 7 that beginning April 1, 2021, the publication is changing the frequency of its print magazine and tablet edition from weekly to monthly and adding a premium online service.
The magazine began as a monthly publication in 1916 went to weekly in 1929.
“Readers’ habits are evolving,” said Carl Hamilton, chairman of BloodHorse. “Social media and the internet are the go-to sources for real-time news, and the COVID pandemic has accelerated change in our readers’ habits and the media industry at large. Providing a content-rich magazine once a month in addition to our regular and now premium online content will give our readers robust, interactive tools they can use as owners, breeders, and fans to stay abreast of the Thoroughbred industry.”
The new premium portion of the website, called BloodHorse+, will provide exclusive content to subscribers, including multi-media videos, a FOX Sports / BloodHorse show produced by the New York Racing Association Inc. (NYRA) previewing upcoming events each week, and other content based on the sport’s calendar of events. Users will also have access to a detailed stakes winners section supplemented with comprehensive statistics as well as a monthly credit on equineline.com.
“NYRA is pleased to partner with BloodHorse and FOX Sports to provide racing fans with engaging weekly coverage highlighting the very best that the sport has to offer both on the racetrack and off,” said Tony Allevato, NYRA chief revenue officer and president of NYRA Bets. “This new platform is an exciting addition to the racing media landscape and we are excited to be a part of its growth.”
The monthly BloodHorse magazine will have a 100-page minimum and provide additional feature stories that are longer and more in-depth. The content currently provided byBloodHorse.com and BloodHorse Daily will remain available to all users.
“Transitioning the magazine to a monthly schedule will enable BloodHorse staff to analyze and focus on noteworthy people in the industry, racing, breeding, sales, the health and welfare of horses, and other topics that are important to industry participants,” said Evan Hammonds, editorial director of BloodHorse. “The timely, insightful information our users expect from our website and the Daily won’t change.”
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