The Jockey Club has established “Americas Best Racing,” an initiative focused on attracting new fans to the sport of Thoroughbred racing. It will kick into high gear over the next three weekends through special television programs, the launch of a new entertainment-focused website and Kentucky Derby sweepstakes. They are asking current fans to spread the word and help bolster the sport.
The upcoming telecasts, on the NBC Sports Network and NBC, will feature Kentucky Derby preps from Florida, California, Louisiana, New York, Kentucky and Arkansas. They will also showcase the competition and lifestyle that resonates powerfully with audiences both young and old.
The broadcast schedule is as follows:
• Saturday, March 30, 6-7 p.m. EDT: Florida Derby / Louisiana Derby (NBC Sports Network)
• Saturday, April 6, 6-7:30 p.m. EDT: Wood Memorial / Santa Anita Derby (NBC Sports Network)
• Saturday, April 13, 4:30-6 p.m. EDT: Blue Grass Stakes (NBC); 6-7 p.m. EDT: Arkansas Derby (NBC Sports Network)
You can learn more at www.followhorseracing.com, the brand new information and entertainment based website designed to entertain and educate current and new fans.
As a means of promoting this initiative, the Jockey Club is giving away a trip for four to the 139th edition of the Kentucky Derby on May 4, 2013. All you have to do is register for free at the website for your chance to win.
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