“Social media is reshaping society and we need to speak on behalf of our sport, horses, and the industry that we all love. Share your stories and invite people on social media into our sport. Show them why you love being a part of it.” – Anthony MacDonald
by Anthony MacDonald
Securing and cultivating new revenue streams is imperative to horse racing’s survival. We all know that. But it’s become clear lately that defending ourselves from political attacks is equally important.
I’m sure many of you have seen the recent bad press received by our partners in the thoroughbred industry. Over the years, we too have faced similar hurdles [sic] on the standardbred side, but today’s attackers are much more sophisticated.
In a day and age ruled by popular opinion that is largely driven by social media, we have once again fallen drastically behind. Social media has affected presidential elections, sparked revolt and is now the preferred communication tool of the White House.
Using this tool correctly can be a difficult thing to do, and we certainly haven’t mastered it, but the people pushing this current narrative about horse racing have.
Special interest groups were successful in phasing out dog racing this year in California and have now shifted their sights to horse racing. They have brought war to the door steps of every track in that state, and I doubt they will stop there.
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